BRIDGE
Long-Term Care Planning Reimagined
Bridge combines long-term care coverage, a science-based wellness program, and a Non-Qualified fixed index annuity—empowering your clients to plan both for a healthy future and lasting financial security.
Don Connelly, Keynote Speaker & Consultant
"We've gotten to the point where Advisors are virtually obligated to discuss long-term care with their clients. Not doing so can bring about negative consequences."
WHAT IT IS
Bridge is a fixed-index annuity with long-term care and wellness riders and a choice between five index accounts and a fixed account.
Bridge is an innovative solution designed to help your clients achieve two primary objectives:
Age successfully and live independently
Protect and grow their assets with benefits to pay for long-term care expenses
Bridge is approved in 46 states and the District of Columbia. The EquiTrust Life Insurance company produces Bridge.
WHO IT’S FOR
Bridge is for anyone 55-80 years old who wants to satisfy their financial growth, protection, and legacy goals in one flexible product.
Guaranteed risk class: No one is turned away (not available in CA, CT, IN, NY)
Easy, real-time digital underwriting (40 minutes vs. a few weeks/months)
NeverStop Wellness: Ongoing relationship and value from Day 1
Digital action plans and 1:1 coaching
Up to 15% additional LTC coverage through participation
WHY IT’S DIFFERENT
It’s the only Fixed-Index annuity that offers LTC coverage plus the NeverStop Wellness program.
The Annuity alone is competitive!
Everyone is approved for LTC Coverage
Underwriting is easy and painless
NeverStop Wellness Rewards allows members to earn additional LTC coverage
Sound too good to be true? Learn more about Bridge’s innovative approach and why it’s a win-win.
AT YOUR FINGERTIPS
Get up to speed quickly on all that Bridge offers with these handy guides.
Want more information? Access The Hub
TALK TO ONE OF OUR EXPERTS
MEMBERS & EXPERTS
“It means using my body to its best potential to do things I want to do and experience life.”
Roban
NeverStop Member
CASE STUDIES
MEET SUSAN
Adjusting to life’s big transitions
Susan,75, was experiencing many new challenges after she and her husband sold their home and small business and relocated to a new state to be closer to their daughter. Thanks to the NeverStop Wellness Rewards Program included with her insurance, Susan enjoyed the support and guidance of a NeverStop Wellness Coach, Dana, to help her through the transition.
MEET GEORGE
Making smart choices for longterm health
George, 79, a retiree who lives with his wife, was excited to use the NeverStop Wellness Rewards Program included with his long-term care insurance product to boost his health. Working together with his NeverStop Wellness Coach, Ashley, George committed to the following healthy action goals and completed them all in the first six months:
• Regular healthcare check-ups and screenings
• A visit to his audiologist to better manage his hearing aids
• A daily move goal of 4,000+ steps per day
TALK TO ONE OF OUR EXPERTS
