A Marketing Organization for One of Today’s Best Long-Term Care Hybrid Annuity Solutions
Longevity Planners helps agents, advisors, and BGAs grow their retirement business with Bridge® by EquiTrust. Count on expert sales support, streamlined contracting, and efficient processing—always as your partner, never a competitor.
A Marketing Organization for One of Today’s Best Long-Term Care Hybrid Annuity Solutions
Longevity Planners helps agents, advisors, and BGAs grow their retirement business with Bridge® by EquiTrust. Count on expert sales support, streamlined contracting, and efficient processing—always as your partner, never a competitor.
A Marketing Organization for One of Today’s Best Long-Term Care Hybrid Annuity Solutions
Longevity Planners helps agents, advisors, and BGAs grow their retirement business with Bridge® by EquiTrust. Count on expert sales support, streamlined contracting, and efficient processing—always as your partner, never a competitor.
Trusted by Industry Leaders
Our Team, Your Advantage
Our team of top-performing industry experts sets you up for success to start selling Bridge® by EquiTrust. We provide training, client-ready tools, case support, and last-mile help—from preparing clients for underwriting to everything needed to close the deal.
We don’t compete for commissions or clients—we simply help you be more successful with Bridge®.
The Only* Fixed Index Hybrid Annuity With 100% Guaranteed Approval for Long-Term Care Coverage¹
Bridge® by EquiTrust is the only* fixed index hybrid annuity with 100% guaranteed approval for long-term coverage¹ on the market today—every client qualifies. No field exams, no declines, instant approval.
PLUS:
Simplified underwriting (No MIB, no build chart), three classes
Potential for more than 3X benefits with coverage ratios
Tax-free benefits for qualified LTC services (subject to IRS daily maximum)²
Indexed annuity growth and principal protection
Robust wellness program—Through participation, clients turn simple daily actions into real dollars added to their LTC coverage³
Bridge® by EquiTrust is the only fixed index hybrid annuity with 100% guaranteed approval for long-term coverage¹ on the market today*—no one is declined in underwriting. No field exams, instant approval.
PLUS:
Simplified underwriting (No MIB, no build chart), three classes
Potential for more than 3X benefits with Coverage Ratios
Tax-free benefits for qualified LTC services (subject to IRS daily maximum)
Indexed annuity growth and principal protection
Robust wellness program—Through participation, clients turn simple daily actions into real dollars added to their LTC coverage³
Long-Term Care: The Missing Piece in Retirement Planning
Americans are living longer.⁴
Long-term care supports people who can’t handle daily tasks due to illness, injury, aging, or cognitive decline.
Long-term care is now a near certainty.
70% of Americans 65+ will need LTC at some point⁵—and many face costs from $175,000 to over $500,000.⁶
Traditional annuities aren’t enough.
Annuities don’t protect against these extraordinary expenses.
Advisor leadership starts with LTC.
Leading critical conversations earns lasting client trust and unlocks new avenues for growth.
Long-Term Care: The Missing Piece in Retirement Planning
Americans are living longer.⁴
Long-term care supports people who can’t handle daily tasks due to illness, injury, aging, or cognitive decline.
Long-term care is now a near certainty.
70% of Americans 65+ will need LTC at some point⁵—and many face costs from $175,000 to over $500,000.⁶
Traditional annuities aren’t enough.
Annuities don’t protect against these extraordinary expenses.
Advisor leadership starts with LTC.
Leading critical conversations earns lasting client trust and unlocks new avenues for growth.
Long-Term Care: The Missing Piece in Retirement Planning
Americans are living longer.⁴
Long-term care supports people who can’t handle daily tasks due to illness, injury, aging, or cognitive decline.
Long-term care is now a near certainty.
70% of Americans 65+ will need LTC at some point⁵—and many face costs from $175,000 to over $500,000.⁶
Traditional annuities aren’t enough.
Annuities don’t protect against these extraordinary expenses.
Advisor leadership starts with LTC.
Leading critical conversations earns lasting client trust and unlocks new avenues for growth.
Long-Term Care: The Missing Piece in Retirement Planning
Americans are living longer.⁴
Long-term care supports people who can’t handle daily tasks due to illness, injury, aging, or cognitive decline.
Long-term care is now a near certainty.
70% of Americans 65+ will need LTC at some point⁵—and many face costs from $175,000 to over $500,000.⁶
Traditional annuities aren’t enough.
Annuities don’t protect against these extraordinary expenses.
Advisor leadership starts with LTC.
Leading critical conversations earns lasting client trust and unlocks new avenues for growth.
Access Powerful Tools and Sales Support
Curious how long-term care, protection, and wellness can change your clients’ retirement outlook?
Start with our free Retirement Cushion Calculator, discover your client’s LTC needs, compare solutions, and see the powerful impact wellness rewards can make on their coverage.
I can’t imagine why someone wouldn’t want to offer Bridge to their clients!
Tom Hegna
CLU, CHFC, CASL
I can’t imagine why someone wouldn’t want to offer Bridge to their clients!
Tom Hegna
CLU, CHFC, CASL
I can’t imagine why someone wouldn’t want to offer Bridge to their clients!
Tom Hegna
CLU, CHFC, CASL
I can’t imagine why someone wouldn’t want to offer Bridge to their clients!
Tom Hegna
CLU, CHFC, CASL
EquiTrust is an industry innovator. Bridge is an outside-the-box solution that will differentiate you from the competition and endear you to your clients.
Jim Silbernagel
CFP, LUTCF, CTA
EquiTrust is an industry innovator. Bridge is an outside-the-box solution that will differentiate you from the competition and endear you to your clients.
Jim Silbernagel
CFP, LUTCF, CTA
EquiTrust is an industry innovator. Bridge is an outside-the-box solution that will differentiate you from the competition and endear you to your clients.
Jim Silbernagel
CFP, LUTCF, CTA
EquiTrust is an industry innovator. Bridge is an outside-the-box solution that will differentiate you from the competition and endear you to your clients.
Jim Silbernagel
CFP, LUTCF, CTA
Join other successful advisors who are transforming the way they serve clients with Bridge® by EquiTrust.
Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.
¹ Must pass annuity suitability requirements. Guarantees based on the claims-paying ability of EquiTrust Life Insurance Company. Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(12-21). Long-Term Care Rider issued on ET-LTC(01-24). NeverStop Wellness Rider issued on ET-WEL(01-24). Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. Bridge is not available in CA, CT, IN, NY.
² Neither EquiTrust nor Longevity Planners provides tax advice. Please consult with a tax professional for any tax-related questions you may have.
³ NeverStop by Assured Allies may not be available in all states. Product features may vary by state. See contract for complete details.
⁴ According to the Centers for Disease Control and Prevention (CDC), U.S. life expectancy has risen from 47.3 years in 1900 to 78.8 years in 2019.
⁵ According to LIMRA, while 29% of consumers believe they own some form of long-term care insurance, just 3-4% of adults over age 50 actually do.
⁶ Based on national median annual costs for assisted living communities and nursing homes reported in the Genworth and CareScout 2024 Cost of Care Survey.
2860-BRG-WP-EXT-01-26
© 2025 Longevity Planners Insurance Agency, LLC. All Rights Reserved.
Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.
¹ Must pass annuity suitability requirements. Guarantees based on the claims-paying ability of EquiTrust Life Insurance Company. Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(12-21). Long-Term Care Rider issued on ET-LTC(01-24). NeverStop Wellness Rider issued on ET-WEL(01-24). Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. Bridge is not available in CA, CT, IN, NY.
² Neither EquiTrust nor Longevity Planners provides tax advice. Please consult with a tax professional for any tax-related questions you may have.
³ NeverStop by Assured Allies may not be available in all states. Product features may vary by state. See contract for complete details.
⁴ According to the Centers for Disease Control and Prevention (CDC), U.S. life expectancy has risen from 47.3 years in 1900 to 78.8 years in 2019.
⁵ According to LIMRA, while 29% of consumers believe they own some form of long-term care insurance, just 3-4% of adults over age 50 actually do.
⁶ Based on national median annual costs for assisted living communities and nursing homes reported in the Genworth and CareScout 2024 Cost of Care Survey.
2860-BRG-WP-EXT-01-26
© 2025 Longevity Planners Insurance Agency, LLC. All Rights Reserved.
Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.
¹Must pass annuity suitability requirements. Guarantees based on the claims-paying ability of EquiTrust Life Insurance Company. Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(12-21). Long-Term Care Rider issued on ET-LTC(01-24). NeverStop Wellness Rider issued on ET-WEL(01-24). Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. Bridge is not available in CA, CT, IN, NY.
²NeverStop Coaching and Rewards Program by Assured Allies may not be available in all states. Product features may vary by state. See contract for complete details.
³ NeverStop by Assured Allies may not be available in all states. Product features may vary by state. See contract for complete details.
⁴ According to the Centers for Disease Control and Prevention (CDC), U.S. life expectancy has risen from 47.3 years in 1900 to 78.8 years in 2019.
⁵ According to LIMRA, while 29% of consumers believe they own some form of long-term care insurance, just 3-4% of adults over age 50 actually do.
⁶ Based on national median annual costs for assisted living communities and nursing homes reported in the Genworth and CareScout 2024 Cost of Care Survey.
2860-BRG-WP-EXT-01-26
© 2025 Longevity Planners Insurance Agency, LLC. All Rights Reserved.
Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.
¹ Must pass annuity suitability requirements. Guarantees based on the claims-paying ability of EquiTrust Life Insurance Company. Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(12-21). Long-Term Care Rider issued on ET-LTC(01-24). NeverStop Wellness Rider issued on ET-WEL(01-24). Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.
² Neither EquiTrust nor Longevity Planners provide tax advice. Please consult with a tax professional for any tax-related questions you may have.
³May not be available in all states. Product features may vary by state. See contract for complete details.
⁴ According to the Centers for Disease Control and Prevention (CDC), U.S. life expectancy has risen from 47.3 years in 1900 to 78.8 years in 2019.
⁵ According to LIMRA, while 29% of consumers believe they own some form of long-term care insurance, just 3-4% of adults over age 50 actually do.
⁶ Based on national median annual costs for assisted living communities and nursing homes reported in the Genworth and CareScout 2024 Cost of Care Survey.
2860-BRG-WP-EXT-01-26
© 2025 Longevity Planners Insurance Agency, LLC. All Rights Reserved.