Bridge® by EquiTrust is the only fixed index annuity on the market today* with 100% guaranteed long-term care coverage¹ and a built-in wellness rewards program. Finally, the upgrade your clients deserve.
Trusted by Industry Leaders
The NeverStop Advantage
Bridge® by EquiTrust goes beyond coverage by including NeverStop®—a coaching and rewards program that helps clients stay independent while adding real dollars to their LTC coverage. It's a compelling value-add that sets Bridge apart in the market.²
What makes NeverStop unique:
Personalized plans, not generic
Clients work on what matters to them, not a one-size-fits-all program
Science-backed actions
Proven strategies make healthy habits simple, and create measurable independence for your clients
Coverage that grows
Participating members earns real dollars added to their long-term care coverage
Proven engagement
Clients stick with NeverStop—thanks to a personalized program that’s fun, motivating, and financially rewarding
Spark Conversations: NeverStop Talking Points
You don’t need to be a health expert. Bridge® by EquiTrust gives you science-backed talking points and tips to get clients excited about how NeverStop coaching and rewards can help them age successfully.
Build muscle at any age
Even adults over 70 see significant strength gains with regular resistance training.
Keep your brain sharp
Learning new skills and getting tested and treated for any hearing or vision loss reduces the risk of dementia.
Stay socially active
Socially active adults show reduced cellular aging markers compared to less-connected peers.
Fast, Digital Underwriting For Easier Sales
Bridge® by EquiTrust’s underwriting, powered by Assured Allies Services, delivers clinically-validated decisions in under 40 minutes—no medical records required—enabling seamless, in-one-sitting sales for agents and a smooth experience for clients.
With Bridge, everyone is approved for long-term care benefits.¹ No one is ever rejected for medical reasons, making coverage accessible to the broadest range of clients.
It's too good to be true—we hear that all the time. EquiTrust has made an unbelievable long-term care product.
Agent
They’ve done several [underwriting] sessions for my clients and do a great job.
EquiTrust Agent
See Bridge® by EquiTrust in Action with Interactive Planning Tools
Try our client-facing How It Works tool to see, step by step, how Bridge® combines growth, LTC coverage, and prevention.
Walk through real client scenarios
Customize coverage options
Show how wellness rewards boost LTC coverage
This product gives you the opportunity to thrive, to bring something to the table that other people are not bringing.
Chris Cox
CSA