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Bridge® by EquiTrust: A Smarter Approach to Long-Term Care

A long-term care hybrid annuity that combines protection, prevention, and flexibility. With Bridge, your clients don’t have to choose between health and wealth.

Book Your Strategy Call Today

Bridge® by EquiTrust: A Smarter Approach to Long-Term Care

A long-term care hybrid annuity that combines protection, prevention, and flexibility. With Bridge, your clients don’t have to choose between health and wealth.

Book Your Strategy Call Today

Bridge® by EquiTrust: A Smarter Approach to Long-Term Care

A long-term care hybrid annuity that combines protection, prevention, and flexibility. With Bridge, your clients don’t have to choose between health and wealth.

Book Your Strategy Call Today

Bridge® by EquiTrust is the only fixed index annuity on the market today* with 100% guaranteed long-term care coverage¹ and a built-in wellness rewards program. Finally, the upgrade your clients deserve.

*As of December 2025.

Trusted by Industry Leaders

Bridge® by EquiTrust: The All-in-One Annuity for Today's Holistic Retirement Planning

Competitive fixed-index annuity with Long Term Care Rider

$50,000 minimum, non-qualified, full principal protection, flexible premium, five available growth options, strong growth potential.

100% guaranteed LTC coverage,¹ simplified issue

Everyone's approved—no exams or labs. Even those with health concerns can secure coverage.

Three underwriting classes

Clients have the potential to leverage their deposit up to 325%.

NeverStop Health Coaching and Rewards Program²

Clients who participate can potentially increase their LTC coverage up to 15%.

Indemnity-based coverage with no elimination period

Monthly benefits paid in cash—use them however you choose for care or comfort.

Tax-free benefits³

Qualified long-term care reimbursements are generally excluded from federal income tax (subject to IRS daily maximum).

A win-win solution—no "use or lose"

If long-term care benefits aren’t used, clients keep annuity value for income or legacy goals—no money lost.

Bridge® by EquiTrust: The All-in-One Annuity Built for Today's Holistic Retirement Planning

Competitive fixed-index annuity with Long Term Care Rider

$50,000 minimum, non-qualified, full principal protection, flexible premium, five available growth options, strong growth potential.

100% guaranteed LTC coverage,¹ simplified issue

Everyone's approved—no exams or labs. Even those with health concerns can secure coverage.

Three underwriting classes

Clients have the potential to leverage their deposit up to 325%.

NeverStop Health Coaching and Rewards Program²

Clients who participate can potentially increase their LTC coverage up to 15%.

Indemnity-based coverage with no elimination period

Monthly benefits paid in cash—use them however you choose for care or comfort.

Tax-free benefits

Qualified long-term care reimbursements are generally excluded from federal income tax (subject to IRS daily maximum).

Qualified long-term care reimbursements are generally excluded from federal income tax.

If long-term care benefits aren’t used, clients keep annuity value for income or legacy goals—no money lost.

Bridge® by EquiTrust: The All-in-One Annuity for Today's Holistic Retirement Planning

Competitive fixed-index annuity with Long Term Care Rider

$50,000 minimum, non-qualified, full principal protection, flexible premium, five available growth options, strong growth potential.

100% guaranteed LTC coverage,¹ simplified issue

Everyone's approved—no exams or labs. Even those with health concerns can secure coverage.

Three underwriting classes

Clients have the potential to leverage their deposit up to 325%.

NeverStop coaching and rewards program²

Clients who participate can potentially increase their LTC coverage up to 15%.

Indemnity-based coverage with no elimination period

Monthly benefits paid in cash—use them however you choose for care or comfort.

Tax-free benefits³

Qualified long-term care reimbursements are generally excluded from federal income tax (subject to IRS daily maximum).

A win-win solution—no "use or lose"

If long-term care benefits aren’t used, clients keep annuity value for income or legacy goals—no money lost.

Bridge® by EquiTrust: The All-in-One Annuity for Today's Holistic Retirement Planning

Competitive fixed-index annuity with Long Term Care Rider

$50,000 minimum, non-qualified, full principal protection, flexible premium, five available growth options, strong growth potential.

100% guaranteed LTC coverage,¹ simplified issue

Everyone's approved—no exams or labs. Even those with health concerns can secure coverage.

Three underwriting classes

Clients have the potential to leverage their deposit up to 325%.

NeverStop Health Coaching and Rewards Program²

Clients who participate can potentially increase their LTC coverage up to 15%.

Indemnity-based coverage with no elimination period

Monthly benefits paid in cash—use them however you choose for care or comfort.

Tax-free benefits³

Qualified long-term care reimbursements are generally excluded from federal income tax (subject to IRS daily maximum).

A win-win solution—no "use or lose"

If long-term care benefits aren’t used, clients keep annuity value for income or legacy goals—no money lost.

The NeverStop Advantage

Bridge® by EquiTrust goes beyond coverage by including NeverStop®—a coaching and rewards program that helps clients stay independent while adding real dollars to their LTC coverage. It's a compelling value-add that sets Bridge apart in the market.²

What makes NeverStop unique:

Personalized plans, not generic
Clients work on what matters to them, not a one-size-fits-all program

Science-backed actions
Proven strategies make healthy habits simple, and create measurable independence for your clients

Coverage that grows
Participating members earns real dollars added to their long-term care coverage

Proven engagement
Clients stick with NeverStop—thanks to a personalized program that’s fun, motivating, and financially rewarding

Spark Conversations: NeverStop Talking Points

You don’t need to be a health expert. Bridge® by EquiTrust gives you science-backed talking points and tips to get clients excited about how NeverStop coaching and rewards can help them age successfully.

Build muscle at any age

Even adults over 70 see significant strength gains with regular resistance training.

Build muscle at any age

Even adults over 70 see significant strength gains with regular resistance training.

Build muscle at any age

Even adults over 70 see significant strength gains with regular resistance training.

Build muscle at any age

Even adults over 70 see significant strength gains with regular resistance training.

Keep your brain sharp

Learning new skills and getting tested and treated for any hearing or vision loss reduces the risk of dementia.

Keep your brain sharp

Learning new skills and getting tested and treated for any hearing or vision loss reduces the risk of dementia.

Keep your brain sharp

Learning new skills and getting tested and treated for any hearing or vision loss reduces the risk of dementia.

Keep your brain sharp

Learning new skills and getting tested and treated for any hearing or vision loss reduces the risk of dementia.

Stay socially active

Socially active adults show reduced cellular aging markers compared to less-connected peers.

Stay socially active

Socially active adults show reduced cellular aging markers compared to less-connected peers.

Stay socially active

Socially active adults show reduced cellular aging markers compared to less-connected peers.

Stay socially active

Socially active adults show reduced cellular aging markers compared to less-connected peers.

Fast, Digital Underwriting For Easier Sales

Bridge® by EquiTrust’s underwriting, powered by Assured Allies Services, delivers clinically-validated decisions in under 40 minutes—no medical records required—enabling seamless, in-one-sitting sales for agents and a smooth experience for clients.

With Bridge, everyone is approved for long-term care benefits.¹ No one is ever rejected for medical reasons, making coverage accessible to the broadest range of clients.

It's too good to be true—we hear that all the time. EquiTrust has made an unbelievable long-term care product.

Agent

It's too good to be true—we hear that all the time. EquiTrust has made an unbelievable long-term care product.

Agent

It's too good to be true—we hear that all the time. EquiTrust has made an unbelievable long-term care product.

Agent

It's too good to be true—we hear that all the time. EquiTrust has made an unbelievable long-term care product.

Agent

They’ve done several [underwriting] sessions for my clients and do a great job.

EquiTrust Agent

They’ve done several [underwriting] sessions for my clients and do a great job.

EquiTrust Agent

They’ve done several [underwriting] sessions for my clients and do a great job.

EquiTrust Agent

They’ve done several [underwriting] sessions for my clients and do a great job.

EquiTrust Agent

See Bridge® by EquiTrust in Action with Interactive Planning Tools

Try our client-facing How It Works tool to see, step by step, how Bridge® combines growth, LTC coverage, and prevention.

Walk through real client scenarios
Customize coverage options
Show how wellness rewards boost LTC coverage

Access More Powerful Tools and Sales Support

This product gives you the opportunity to thrive, to bring something to the table that other people are not bringing.

Chris Cox

CSA

This product gives you the opportunity to thrive, to bring something to the table that other people are not bringing.

Chris Cox

CSA

This product gives you the opportunity to thrive, to bring something to the table that other people are not bringing.

Chris Cox

CSA

This product gives you the opportunity to thrive, to bring something to the table that other people are not bringing.

Chris Cox

CSA

Join other successful advisors who are transforming the way they serve clients with Bridge® by EquiTrust.

Book Your Strategy Call Today

Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.

¹ Must pass annuity suitability requirements. Guarantees based on the claims-paying ability of EquiTrust Life Insurance Company. Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(12-21). Long-Term Care Rider issued on ET-LTC(01-24). NeverStop Wellness Rider issued on ET-WEL(01-24). Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. Bridge is not available in CA, CT, IN, NY.

² NeverStop by Assured Allies may not be available in all states. Product features may vary by state. See contract for complete details.

³ Neither EquiTrust nor Longevity Planners provide tax advice. Please consult with a tax professional for any tax-related questions you may have.

2939-BRG-LP-EXT-01-26

Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.

² NeverStop by Assured Allies may not be available in all states. Product features may vary by state. See contract for complete details.

³ Neither EquiTrust nor Longevity Planners provide tax advice. Please consult with a tax professional for any tax-related questions you may have.

2939-BRG-LP-EXT-01-26

Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.

² NeverStop by Assured Allies may not be available in all states. Product features may vary by state. See contract for complete details.

³ Neither EquiTrust nor Longevity Planners provide tax advice. Please consult with a tax professional for any tax-related questions you may have.

2939-BRG-LP-EXT-01-26

Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.

² NeverStop by Assured Allies may not be available in all states. Product features may vary by state. See contract for complete details.

³ Neither EquiTrust nor Longevity Planners provide tax advice. Please consult with a tax professional for any tax-related questions you may have.

2939-BRG-LP-EXT-01-26