Building a Better Future Together

Longevity Planners is sparking industry-wide change because when it comes to spreading the word about innovative products like Bridge® by EquiTrust, we believe bigger wins come from collaboration, not competition. We're here to help every agent and agency unlock opportunity and better serve their clients.

Building a Better Future Together

Longevity Planners is sparking industry-wide change because when it comes to spreading the word about innovative products like Bridge® by EquiTrust, we believe bigger wins come from collaboration, not competition. We're here to help every agent and agency unlock opportunity and better serve their clients.

Building a Better Future Together

Longevity Planners is sparking industry-wide change because when it comes to spreading the word about innovative products like Bridge® by EquiTrust, we believe bigger wins come from collaboration, not competition. We're here to help every agent and agency unlock opportunity and better serve their clients.

With so few Americans over 65 protected by long-term care insurance, leading the way on better solutions is a true opportunity for industry leadership. Together, let’s help every American take a smarter path to safeguarding both health and wealth.

The Team That Makes it Happen

We are experienced retirement-planning professionals who love talking to agents and sharing the word about today’s longevity opportunity gap. Having walked in your shoes and knocked on a thousand doors, we understand your challenges. We’re passionate about making your work easier, more rewarding, and more impactful.

What Drives Us, What We Deliver

  • Committed to industry-leading values and expertise

  • Proud to be an education-first partner, empowering you to guide your clients through critical planning discussions

  • Specialists in long-term care and retirement solutions

  • Skilled in transforming financial advisors into confident longevity planners

  • Advocates for ongoing professional development and collaborative problem solving

  • Eager to share how wellness reward programs can energize clients and support sales

Your Support Team

Get to know our retirement-planning specialists. 

Michael Gugig

Principal Managing Partner

Frank Johnson

Director of Business Development - Financial Institutions - National Accounts

Norm Levy

Director of Business Development - Broker Dealer Channel

Lawrence Vivenzio

Director of Business Development - Independent Agent Channel 

Joanna Ciavardini

Operations Specialist 

Robert Hunter

Operations - Licensing & Contracting

Our Advisors

Don Connelly

Keynote Speaker & Consultant

Andrew Unkefer

Chief Consultant - BlackLaunch, Inc.

Denny Southern

Retired Financial Services & Distribution Executive

Tom Hegna

CLU, CHFC, CASL

Frequently Asked Questions

Complete coverage, designed to perform: EquiTrust Bridge brings together everything your clients need for holistic retirement planning: 

How is Longevity Planners different from other partners?

We want to make sure everyone has access to the tools and resources to succeed in being not just retirement but true longevity planners for their clients.

What is NeverStop accreditation, and how do I get it?

Agents working with Longevity Planners can get contracted to sell NeverStop. We’re also happy to work with advisors accredited through other agencies.

Can you help me with tricky client scenarios?

Absolutely—we love tackling challenges and working together to find smart solutions.

Do I need to pay for your support or tools?


Nope! Everything we offer is at no cost for agents and financial advisors.

How do I connect with your team?

Scheduling an appointment is easy—just reach out and we’ll set up a time to help.

Frequently Asked Questions

Complete coverage, designed to perform: EquiTrust Bridge brings together everything your clients need for holistic retirement planning: 

How is Longevity Planners different from other partners?

We want to make sure everyone has access to the tools and resources to succeed in being not just retirement but true longevity planners for their clients.

What is NeverStop accreditation, and how do I get it?

Agents working with Longevity Planners can get contracted to sell NeverStop. We’re also happy to work with advisors accredited through other agencies.

Can you help me with tricky client scenarios?

Absolutely—we love tackling challenges and working together to find smart solutions.

Do I need to pay for your support or tools?


Nope! Everything we offer is at no cost for agents and financial advisors.

How do I connect with your team?

Scheduling an appointment is easy—just reach out and we’ll set up a time to help.

Frequently Asked Questions

Complete coverage, designed to perform: EquiTrust Bridge brings together everything your clients need for holistic retirement planning: 

How is Longevity Planners different from other partners?

We want to make sure everyone has access to the tools and resources to succeed in being not just retirement but true longevity planners for their clients.

What is NeverStop accreditation, and how do I get it?

Agents working with Longevity Planners can get contracted to sell NeverStop. We’re also happy to work with advisors accredited through other agencies.

Can you help me with tricky client scenarios?

Absolutely—we love tackling challenges and working together to find smart solutions.

Do I need to pay for your support or tools?


Nope! Everything we offer is at no cost for agents and financial advisors.

How do I connect with your team?

Scheduling an appointment is easy—just reach out and we’ll set up a time to help.

Frequently Asked Questions

Complete coverage, designed to perform: EquiTrust Bridge brings together everything your clients need for holistic retirement planning: 

How is Longevity Planners different from other partners?

We want to make sure everyone has access to the tools and resources to succeed in being not just retirement but true longevity planners for their clients.

What is NeverStop accreditation, and how do I get it?

Agents working with Longevity Planners can get contracted to sell NeverStop. We’re also happy to work with advisors accredited through other agencies.

Can you help me with tricky client scenarios?

Absolutely—we love tackling challenges and working together to find smart solutions.

Do I need to pay for your support or tools?


Nope! Everything we offer is at no cost for agents and financial advisors.

How do I connect with your team?

Scheduling an appointment is easy—just reach out and we’ll set up a time to help.

Join other successful advisors who are transforming the way they serve clients with Bridge® by EquiTrust.

Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.

© 2025 Longevity Planners Insurance Agency, LLC. All Rights Reserved.

Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.

© 2025 Longevity Planners Insurance Agency, LLC. All Rights Reserved.

Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.

© 2025 Longevity Planners Insurance Agency, LLC. All Rights Reserved.

Longevity Planners is a marketing organization empowering agents, advisors, and BGAs to offer Bridge® by Equitrust.

© 2025 Longevity Planners Insurance Agency, LLC. All Rights Reserved.